Petrochem/Utilities Industry Trends
Powering the Future

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Fuel Cells may be the power behind a company's dream.
Its an efficient, combustion-less, virtually pollution-free power
source. It is being used in urban and in more remote areas running almost
silently with few moving parts. This technology is more of a reality
than a dream. But before Fuel Cells evolve enough for the internal-combustion
engine, it will provide clean electricity to offices and homes. Most
impressive of all, over time it very well may be able to do all of this
almost as cheaply and more reliable than conventional power plants.
According to Dr. Mark C. Williams 2,
Fuel Cells Product Manager at the U.S. Department of Energy (DOE), National
Energy Technology Laboratory (NETL), "Fuel Cells are being looked
at for all kinds of applications, so it is extremely important to develop
codes and standards for Fuel Cells to ease their commercialization."
Dr. Williams has spent over 16 years focusing on fuel cell technology.
"Having worked in almost every aspect of the energy industry."
He is also an active participant in several Standard Developing Organizations
(SDOs) including ASME International (ASME), the Society of Petroleum
Engineers (SPE), the Electrochemical Society, the American Institute
of Chemical Engineers (AIChE), the Institute of Electrical and Electronics
Engineers (IEEE), and the Society for Mining, Metallurgy and Exploration.
Fuel Cells, which electrochemically bring energy out
of hydrogen, are as quiet, clean and mechanically simple as a battery
but as easy to refuel as an internal-combustion engine. However, Fuel
Cells have always been hampered by high manufacturing costs. "If
it doesnt have the right cost, nobody can afford to use it,"
states Williams. "If we get them widely deployed, there is a cost-savings
potential."
A growing number of companies are confident they are
now on the verge of bringing prices for Fuel Cells down to levels where
they can competeif not with car engines, then with conventional
electric-power generating equipment. If the market for such units takes
off, that success could very well trickle down to the manufacture of
other mass-market Fuel Cells for homes and even individual appliances.
The resulting "hydrogen economy," where natures most
abundant substance replaces fossil fuels would eventually provide significant
efficiencies and cleaner air. "Because of their excellent environmental
performance, Fuel Cells support Presidential initiatives such as Clear
Skies and Global Climate Change," comments Williams. "I work
on the stationary Fuel Cell Program and were mainly interested
in putting Fuel Cells in hospitals, residential homes and other facilities,"
explains Williams.
In his position with NETL, Williams is responsible for
budgets and planning for the DOE Fossil Energy (FE) Program. The DOE
, the largest financer of fuel cell technology in the U.S., has allotted
$50 million to the FE program for stationary, high-temperature Fuel
Cells. Couple that with the growing number of fuel cell development
teams involving all major automotive firms estimates are that a billion
dollars a year is now being spent on Fuel Cell research and development.
Another important Fuel Cell R&D effort is the Solid
State Energy Conversion Alliance (SECA), a collaborative effort that
is coordinated between NETL and The Pacific Northwest National Laboratory
(PNNL). SECA is an alliance of industries, universities, government
agencies and other research organizations that are moving to accelerate
the commercialization of low-cost solid oxide Fuel Cells over the next
decade. According to Dr. Williams, "SECA has a target efficiencies
of 40-60% for individual electric systems and ultimate efficiencies
of up to 70-80% for hybrid systems, with near-zero NOx and SOx emissions
comments Williams. Our goal is to reach $400 per kilowatt by 2010."
It is unlikely that a hydrogen dynasty is by any means
a sure thing. In addition to a host of technical kinks that remain to
be ironed out, there are also infrastructure challenges such as how
to make pure hydrogen available to consumers and where to get Fuel Cells
serviced. There are even fundamental questions about the market potential
of Fuel Cellsnamely; will the public be willing to dump familiar
technologies in favor of Fuel Cells? Many experts believe it will. "After
years of really intense research, we dont see any roadblocks that
we dont know how to get around to converting energy systems to
Fuel Cells on a large scale," says Williams. "Environmentally,
theres nothing like them and for that reason alone theyre
the right thing. Were finally focusing on the right goals and
thats encouraging."
2 Primary Source: Dr. Mark C.
Williams, Fuel Cells Product Manager at the U.S. Department of Energy
(DOE), National Energy Technology Laboratory (NETL), Strategic Center
for Natural Gas. Dr. Williams was recently elected co-chair of the Fuel
Cell Seminar, the largest international meeting on fuel cells, for 2002.
Mr. Williams received a Ph.D. in Engineering from the University of
California, Berkeley where he studied under a Jane Lewis Fellowship
and completed his B.A., B.S., and M.S. at West Virginia University in
Morgantown, WV.
Frost: N. American Biofuels Market Faces Challenges
Jun 26, 2008
Biofuels enjoy many inherent advantages such as regulatory, infrastructural, environmental, geopolitical and agricultural support, according to Frost & Sullivan.
DOE Seeks to Invest up to $90M in Advanced Geothermal Energy Technology, Research
Jun 26, 2008
The U.S. Department of Energy (DOE) issued a funding opportunity announcement (FOA) for up to $90 million over four years to advance the R&D and demonstration of next-generation geothermal energy technology which will harness the earth's interior heat extracted from hot water or rocks.
EPSA: FERC Briefing Confirms Importance of Both Existing, New Generation to Reliability
Jun 26, 2008
The following statement was released by Electric Power Supply Association (EPSA) President and CEO John E. Shelk after a briefing from the Federal Energy Regulatory Commission (FERC) on the rapidly rising costs associated with existing and new power generation infrastructure:
Trilliant Uses Freescale Tech Based on IEEE 802.15.4 Protocol to Deploy Wireless Smart Grid in N. America
Jun 24, 2008
Trilliant Inc. delivered a two-way fixed wireless smart grid deployment in North America based on the Institute of Electrical and Electronics Engineers Inc. (IEEE) 802.15.4 compliant media access control/physical layer (MAC/PHY) from Freescale Semiconductor.
FAQ on EU Response to High Oil Prices
Jun 23, 2008
This document contains responses from the European Union (EU) to frequently asked questions about rising oil prices.
Farm Bill Addresses Commercialization of Advanced Biofuels
Jun 23, 2008
The U.S. Congress passed a farm bill that is designed to accelerate the commercialization of advanced biofuels, including cellulosic ethanol, encourage the production of biomass crops and expand the U.S. Department of Agriculture Renewable Energy and Energy Efficiency Program.
EPSA Releases Paper on Rising Costs of New Power Plants
Jun 23, 2008
In advance of a briefing on rising power plant costs expected at the June 19 meeting of the Federal Energy Regulatory Commission (FERC), the Electric Power Supply Association (EPSA) released an issue summary, The Rising Cost of New Power Generation Projects Argues for Greater Reliance on Competitive Markets and Procurement.
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